Google Analytics 4

How to use the GA4 Funnel Report

GA4 Funnel Report History: The GA4 Funnel Report used to be a premier report locked behind GA360 for Universal Analytics. This meant if you wanted to use the native feature, you had to shell out ~$80,000 per year to build …

Google Analytics 4
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GA4: Custom Channel Groupings

What Are Custom Channel Groupings? Custom channel groupings are Google’s attempt to consolidate your various utm_source’s and utm_medium’s into groupings that make a bit more sense. This allows you to view your channel performance in a much more consolidated way. …

Google Analytics 4
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Need some help with navigating one my automations and have a quick question or ran into a bug? Feel free to drop me a line and I'll see if I can't get it headed in the right direction!

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