Overview
If you are an automotive dealer, it is well worth your time to set up Automotive Standard Council events in order to maximize your use of GA4. Most likely, you are not a tagging and analytic expert, and by using ASC events, you have a very easy entry into gathering data. In addition, having standards that exist across providers can be incredibly useful in being able to compare apples to apples.
Setting Up Your GA4 To Receive ASC Events:
In September, 2023, I built a tool to be able to automate much of your setup for ASC while still providing the option to customize your setup to what you wanted. I’m not going to rehash the entire description on how to use it here, so feel free to visit the link if you are interested.
How To Request Events To Your GA4:
Receiving Events to GA4 is incredibly easy for a majority of providers. All you will need to do is provider your GA4 Measurement ID and possibly Measurement Protocol API Code (Found Here) in an email to the provider. They will then go about sending events to your ID.
How Do I Know Events Are Successfully Being Sent?
You will know events are being sent by that provider by viewing the “Event Owner” parameter. If you used the tool from the link above, you will be able to run the report and verify who has sent information to your GA4 in the previous week. If a provider’s name has shown up on that list, you know that the events are being sent.
What If I Don’t Want To Do It Myself? How Much Should I Pay Someone?
As I mentioned, setting up the ASC events are very easy (Knowing what to do with them is the hard part!). If you just need your ASC events set up for your GA4, including creation of custom dimensions and conversions, I would not pay someone more than $1,000 unless it also includes comprehensive analysis on the data. If you utilize the tools above, you should be able to knock this out in just a few hours of work.
Need Help? Let Me Know!
If you aren’t familiar with GA4 and what this process might entail, send me a form request below and I’m happy to help you out! We should easily be able to knock this our in a handful of hours (if not sooner!), and my rates are $100 / hour.